Tuesday 3 April 2012

Augmented reality


Actually, we're kidding ourselves with this one. Augmented reality: the ability to overlay information on a live video feed of the world, is very cool, and it's impossible not to love iPhone apps like Yelp that pull in details and distances to the nearest pub or restaurants as you point the camera in their general direction.
Holding your phone three inches in front of your face as you're walking around feels a little too ridiculous to catch on, though. Perhaps it's like handsfree and Bluetooth headsets. Not so long ago people still sniggered if they saw someone using a phone without holding it to their ear, and not so long before that mobile phones themselves were devices for sales dorks.



In a couple of years time, it may seem the most natural thing in the world to see someone walking around with a phone held at arms length, directing them to food or drink with their own personal dynamic GPS system, or pulling up interesting information about the buildings and people in front of them. Yes, that's right, people.
Twitter 360 is an iPhone app that directs you to geotagged tweeters on your friends list, while TAT (www.tat.se) is working on an Augmented ID program, so if people point a camera at you various bits of information from your social feeds floating around your head. Makes stalking a lot easier then. Scary.

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